The production of sachet water (commonly known as “pure water”) and bottled drinking water remains one of the most viable and essential businesses in Nigeria, particularly in the South Eastern region where rapid urbanization, population growth, and inconsistent public water supply continue to drive demand for safe and affordable drinking water. Clean potable water is a basic necessity, yet access to reliable municipal water systems remains limited in many parts of the country, making packaged water a critical alternative for households, businesses, and institutions.

The South East geopolitical zone—comprising Abia State, Anambra State, Ebonyi State, Enugu State, and Imo State—offers a particularly attractive market for this investment. The region is densely populated, commercially active, and home to major urban centers such as Onitsha, Aba, Enugu, and Owerri. These cities experience high daily demand for drinking water from households, schools, offices, markets, hospitals, and the hospitality sector.

Sachet water is the most widely consumed form of packaged water in Nigeria due to its affordability and accessibility. It is typically sold in 50cl plastic sachets and distributed in bags containing 20 sachets each. Bottled water, on the other hand, caters to a more premium segment of the market, including corporate organizations, events, hotels, restaurants, and retail outlets. The combination of both product lines allows producers to target multiple income segments and diversify revenue streams.

The production process for sachet and bottled water involves several stages designed to ensure water safety and compliance with regulatory standards. Raw water sourced from boreholes or other approved sources is treated through sedimentation, filtration, activated carbon treatment, reverse osmosis, ultraviolet sterilization, and ozonation to eliminate impurities and microorganisms. The treated water is then packaged using automated machines into sachets or bottles under hygienic conditions. Compliance with standards set by National Agency for Food and Drug Administration and Control (NAFDAC) is mandatory, ensuring product quality and consumer safety.

The demand for packaged water in Nigeria is enormous and continues to grow. With a population exceeding 220 million people and increasing urbanization, the consumption of sachet and bottled water has become a daily necessity. In the South East, the demand is particularly high due to limited access to pipe-borne water and the region’s active commercial lifestyle. It is estimated that millions of sachets of water are consumed daily across the region, with demand peaking during dry seasons and festive periods.

The proposed business involves establishing a medium-scale water production plant with the capacity to produce 3,000–5,000 bags of sachet water per day, alongside 500–1,000 cartons of bottled water, depending on the level of investment. The plant will operate for approximately 300 working days annually, with the possibility of scaling up production as market demand increases. The facility will include borehole water sourcing, treatment systems, storage tanks, packaging machines, and distribution logistics.

From a financial perspective, sachet and bottled water production is a high-turnover and profitable business. The relatively low production cost per unit, combined with high daily consumption, ensures steady cash flow. Profitability is driven by efficient operations, strong distribution networks, and brand recognition. The business also benefits from repeat purchases, as water is a daily necessity.

Distribution plays a critical role in the success of the business. Products are typically sold through wholesalers, retailers, street vendors, and direct supply to institutions. Establishing a reliable distribution network within key cities and surrounding communities is essential to achieving market penetration and sustained sales.

In addition to profitability, the business offers significant socio-economic benefits. It creates employment opportunities in production, logistics, and sales, while also contributing to public health by providing access to safe drinking water. Furthermore, it aligns with national development goals aimed at improving water access and supporting small and medium-scale enterprises.

Establishing a sachet and bottled water production business in South Eastern Nigeria is a highly viable and sustainable investment opportunity. With strong and consistent demand, relatively simple production technology, and opportunities for expansion, the business offers attractive returns while addressing a critical need for safe and accessible drinking water in the region.

EXECUTIVE SUMMARY

1.0 Business Overview

1.1 Description of the Business

1.2 Vision and Mission Statement

1.3 Business Objective

1.4 Value Proposition

1.5 Critical Success Factor of the Business

1.6 Current Status of Business

1.7 Description of the Business Industry

1.8 Contribution to Local and National Economy

2. Marketing Plan

2.1 Description of the Products

2.2 Product Packaging and Delivery

2.3 The Opportunity

2.4 Pricing Strategy

2.5 Target Market

2.6 Distribution and Delivery Strategy

2.7 Promotional Strategy

2.8 Competition

3. Production Plan

3.1 Description of the Location

3.2 Raw Materials

3.3 Production Facilities and Equipment

3.4 Production Process

3.5 Production Cost

3.6 Stock Control Process

3.7 Pre-Operating Activities and Expenses

3.7.1 Operating Activities and Expenses

3.8 Project Implementation Schedule

4.0 Organizational and Management Plan

4.1 Ownership of the Business

4.2 Profile of the Promoters

4.3 Key Management Staff

4.3.2 Management Support Units

4.4 Details of Salary Schedule

5. Financial Plan

5.1 Financial Assumption

5.2 Start-Up Capital Estimation

5.3 Source of Capital

5.4 Security of Loan

5.5 Loan Repayment Plan

5.6 Profit and Loss Statement

5.7 Cash flow Statement

5.8 Viability Analysis

6.0 Business Risks, Mitigation Strategies and SWOT Analysis

6.1 Business Risks and Mitigation Strategies

6.2 SWOT Analysis